Welcome To Your Exhibitor Guide:
The Superfair New York City
April 24-26, 2026
The Hana House, Brooklyn
345 Adams St, Brooklyn, NY 11201
Thank you!!!for participating in The Superfair NYC 2026
⭐️ THE TIMELINE ⭐️
AVAILABLE NOW
Exhibitor Add-ons - Find out what your booth comes with and add additional items HERE.
COMING SOON
VIP Complimentary Passes- COMING APRIL 1
Booth Assignments - COMING APRIL 6
Upcoming Webinars
Frame it Easy (Partner Webinar) - All of your framing needs.
Thursday 3/26 12pm EST - https://zoom.us/j/97317017988
Cohart (Partner Webinar) - All in one Artist P.O.S. system, handles sales tax, + much more
Date and link coming soon
Superfair Informational Zoom with Sharone and Rick - Fair overview and answer all of you final pre-fair questions.
Date and link coming soon
LOAD IN - (Week of the Fair) 🚛
SCROLL DOWN TO SEE DETAILED LOAD IN PROCEDURE
April 20-22- BEGINNING OF THE WEEK
Artists shipping work should send their package to a FedEx/UPS holding facility (do not ship to venue)
THURSDAY April 23 - INSTALL DAY - SEE LOAD IN / LOAD OUT SECTION BELOW FOR DETAILS
All artwork is to be carried in by hand or dolly at the entrance.
There will be complimentary extra storage for you to swap in new works after sales.
Exact drop off information will be emailed a week in advance of the fair.
FRIDAY April 24 - Doors open 1 hour before showtime for final touches.
GUEST ADMISSIONS 🎟️
VIP Admission (Art Insider Pass, Supercharged Pass, and Art Patron Pass)
Friday April 24 - 5pm-6pm - Patron Hour
Friday April 24 - 6pm-10pm - All VIP Passes
General Admission (Art Explorer Pass + VIP Passes)
Saturday April 25 - 11am-8pm
Sunday April 26 - 12pm-6pm
BREAKDOWN BEGINS AT 6:01pm and NOT A MINUTE EARLIER
📣 YOU SHARE THE FAIR, EVERYONE SUCCEEDS
The Superfair Team will be pursuing every avenue to promote the fair far and wide, but we also need every single artist to help. We estimate 20% of foot traffic will be the direct result of exhibitor promotion. Your invitation very well may result in a sale for another artist, and vice versa.
10 Complimentary Passes - You may use these passes for friends and family, but we recommend sending them to invite former patrons, special guests, and other high intent contacts.
30% off code - Download the graphics below and share through your social media posts and stories, as well as your newsletters.
Save the Date Graphic - START NOW - Download the graphics linked below and tell the world!
QUESTIONS ✍️
PLEASE REVIEW THE GUIDE AND ALL FREQUENTLY ASKED QUESTIONS THOROUGHLY BEFORE WRITING TO THE SUPERFAIR TEAM.
General Questions and Logistics 👉 rick@thesuperfair.com
Curation and Venue 👉 sharone@thesuperfair.com
Sales and Booth Changes 👉 jessi@thesuperfair.com
⚠️ MANDATORY COMPLETION ⚠️
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We must ensure a professional looking fair.
All artists must have an approved curatorial plan.
You will not be allowed to hang your work unless your Curatorial Plan has been submitted + approved and your Artwork Tags have been submitted.
Your booth number will be posted in the exhibitor guide near the venue map below.
Now that you know your booth number, find your wall configuration (shape) using the venue map.
Now that you know your booth configuration, find your template at THIS LINK
Simply DOWNLOAD THE FILE and superimpose your artwork so that we can get a sense of the size and placement of your art.
THEN UPLOAD THE FILE TO THIS FOLDER. If you lose this email, you can also find the link on the exhibitor guide.
👉 IF YOU DO NOT HEAR BACK FROM US, YOUR PLAN HAS BEEN APPROVED
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Tags MUST be on display next to your artworks, with Title, Artist Name, Size, Year, Material, Price
THERE ARE THREE OPTIONS FOR TAGS >
Make your own
Must have price included
Must not be excessive in size (ideally 2” x 3”)
Must come off easily from the wall - You will be responsible for returning the wall to it’s original condition with the exception of screw holes.
Use our Branded Templates
Download a Canva template HERE (sign in to make a copy)
Tags are 3” x 2”
CHEAT > Instead of label paper you can print on heavy card stock, razor cut paper, adhere to wall with removable glue dots.
Pay for us to make your tags as an “add-on” service
This can be purchased in the add-ons form
There is a deadline for this option
IF YOU DECIDE TO USE OUR SERVICE, PLEASE DOWNLOAD THE TAGS TEMPLATE HERE TO SEND US THE INFORMATION FOR EACH WORK OF ART
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👉 READ INSTRUCTIONS > RETRIEVE YOUR UNIQUE LINKS AT THE TOP OF THE EXHIBITOR GUIDE
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WE ESTIMATE THAT 20% OF ALL FOOT TRAFFIC WILL BE FROM ARTISTS TICKET PROMOTION.
PROMOTE PROMOTE PROMOTE THE SHOW!
Each exhibitor will get 10 complimentary VIP-Artist Invite passes to give to clients, potential collectors, family, or contacts. These passes allow access to VIP Early Access on Friday’s Opening Night and general admission during the fair.
COPY / PASTE / SEND your personal link to 5 guests - Each link allows 2 passes to be secured, one for themselves and a guest. That makes 10.
We suggest having your guests redeem their own passes for easier check-in. This allows us to find their pass using their name or email.
If you need more passes, email rick@thesuperfair.com to check availability.
30% OFF PASSES
A week or two before the fair you' will also receive a code for 30% off Single Day General Admission passes for your guests from Friday to Sunday.
PRE-FAIR ESSENTIALS
✨ ADD-ONS ✨
BOOTH ADD-ON KIT + ADDITIONAL MARKETING
Order early - Prices go up by 20% on APRIL 15
Your booth automatically includes 1 chair and lights. (You may bring your own rack, but they are not avail for rental.)
8ft booths include 1 light / 12ft booths include 2 lights / 16ft booths include 3 lights / 20ft+ booths include 4 lights
❌ FURNITURE FROM HOME IS NOT ALLOWED ❌ EXCEPT FOR >
Medical exceptions
You may bring your own Ikea Lack or Knarrevik small side table in black or white
✅ SHELVES ARE ALLOWED (no anchors, screws only) ✅
Follow link below to add additional items including the option to COLOR YOUR BOOTH!
🚛 LOAD IN / LOAD OUT 🚛
THURSDAY APRIL 23
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Use the link below to find your Booth Number and then find the map below to find your zone and check in window.
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Ship artwork to a holding facility (FedEx/UPS), not directly to the venue.
In-Fair Storage
We offer first-come, first-served storage at the fair. Upon check-in, our team will guide you to the storage area for your items.
Empty boxes/crates/packing materials
We call this “dead storage” and it’ll be inaccessible to you during the fair. This is offered free of charge.
Replacement Artworks (Switch-Out)
We offer secure art storage for works you may want to swap out for sales or showcase to collectors. This service, available for a small fee, includes access to a dedicated storage room. Details on storage levels and access instructions will be provided on with your load-in guide.
Storage is at your own risk as the room is shared with other exhibitors.
Personal effects?
We don’t offer storage for personal items. Limit to a simple bag or a stylish fanny/shoulder bag.
To save on shipping costs, consider driving or flying with your art. If shipping is necessary, FedEx and UPS are reliable and allow package insurance. While there is some risk, it is generally low.
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To help the event run smoothly and minimize congestion around the venue, please review the following arrival and parking guidelines:
1. Consider Alternatives to Driving
Parking in Brooklyn can be limited. If possible, we strongly encourage artists to:Get dropped off by a friend or family member
Use a rideshare service (Uber, Lyft, etc.)
Carpool with another artist
These options help reduce traffic and make load-in faster for everyone.
2. Artist Load-In Area
A designated Artist Load-In Zone will be available at the entrance to the venue for unloading artwork and materials.3. Parking After Unloading
After unloading, you will need to move your vehicle to nearby street parking or a local parking garage.Please check posted street signs carefully for parking rules.
Do not leave vehicles in the load-in zone once you are finished unloading.
4. Allow Extra Time
Brooklyn traffic and parking can take longer than expected. Please plan to arrive early so you have enough time to unload, park, and set up your booth before the fair begins.Thank you for helping us keep arrival organized and stress-free for everyone.
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You must check-in in order to install your artwork.
You’ll see a well-signed Superfair check-in desk with one or two friendly Superfair staffers inside.
At Check-In, you’ll receive:
Exhibitor Badges (these allow you and your assistants to get in and out of the fair with ease)
Bringing Help? - Let us know how many assistants you will have and we will give them wristbands for entry. Your assistants may be professional or family / friends.
You won't receive furniture add-ons at check-in. Booth furniture will be set up THE MORNING OF OPENING DAY before your arrival to prevent clutter and tripping hazards.
When you reach your booth, the lighting won't be focused yet. Our team will adjust it after you've installed your artwork. See below for light-focusing instructions.
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NO HAMMERS AND NAILS
Please install your booth as per your approved curatorial plan.
Hang your beautiful art beautifully level with two leveled screws per work (or another method that ensures the work remains level) according to your curatorial plan, and apply your artwork tags. Remember, use drills >
AGAIN > NO HAMMERS AND NAILS: Hammers and nails are strictly prohibited - Hammers causes other art to fall down and damages the walls.
We do not recommend any adhesive-based hanging methods in any situation, as humidity levels, airflow, and many other factors contribute to a high risk of your art falling off the walls.
When you are finished hanging your work:Return to the check-in desk to arrange your lighting adjustments + focus. We’ll add you to the queue and someone from our logistics team will come to your booth and adjust your lights.
Please do not attempt to adjust the lights yourself! You may electrocute yourself + place others in harm.
THEN…. Take a picture of your AMAZING booth and post a teaser on Instagram
🪜 Suggested Supplies List 🛠
With so many things to remember and prepare for the fair, it’s easy to forget a thing or two! While we sometimes have extra supplies available, we can’t guarantee we’ll have what you need so it’s important to remember to bring your own supplies.
To help you make sure you don’t forget anything, here’s a list of our suggested supplies:
Cordless or battery-powered drill (bonus tip: make sure the battery is fully charged!)
Screws (1 1/4” to 1 5/8” length drywall recommended)
Retractable measuring tape
Level Measure
Step ladder (or 6 foot high ladder if hanging high)
Pencils + Erasers
Specialty mounting hardware (if necessary)
A copy of your approved Curatorial Plan
Additionally, for the fair days you’ll want to make sure you have the following:
POS or Payment System (square card reader, shopify POS, your phone for venmo/paypal/cashapp)
Portable Charger for small devices
Printed Email-Sign-Up Sheets
Pens/pencils
A notebook
Postcards or business cards
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ALAS, all good things must come to an end! We’re here to make that easier for you.
By 5:55pm on Sunday:
Begin to get ready. Gather your personal affects, make sure you have your drill and any other tools you need handy. Please don’t begin deinstalling until 6:01pm.
At 6:01pm sharp:
Begin to remove and package your works.
Once your works are snugly packed away:
Remove all screws, hardware, and artwork tags/stickers from your walls. Unfortunately, failure to do so will incur additional charges from our logistics provider which will be charged to your card on file so please do a thorough sweep!
Lastly:
Load your packed artwork into your vehicle and you’re done! Now it’s time to unwind & celebrate your weekend before you start follow-ups with interested collectors you met over the weekend :)
VENUE MAP COMING APRIL 6TH
Zones Coming Soon
* There is no free parking on site
* You may arrive late, not early
* Venue is open until 10PM
EXAMPLE OF BOOTH SIGNAGE - Confirm your information on the Booth Assignments Page
⚠️ RULES + BEST PRACTICES ⚠️
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Every art fair is unique, but only one is Superfair and we’re glad to have you with us. Follow our simple rules and enjoy an efficient and successful fair with more art sales and less stress.
Every artwork must have a tag that includes the price. Not only does this enhance our guests’ experience by providing them with clear, price transparency but it also helps you engage better with potential collections and make more sales.
NO HAMMERS & NAILS, whatsoever! It just doesn’t work with our walls. Your neighbor’s art will fall down, and they won’t be happy (plus it’s an awful sound to hear). Here’s our drill recommendation!
Hang your art level. That means using two leveled screws *or* making effective use of plastic bumpers. Hanging art on a single screw means it will look terrible by the next day, so please adhere to this.
Please, please, please don’t lean your art against the walls. If we see this, our team will ask you to remove them. It takes away from the professionalism of the fair experience and doesn’t encourage more sales.
No outside furniture, please. Exceptions are the small side tables from Ikea (Lack and Knarrevik in black or white, or for medical requirements. We provide affordable rental options and other furniture makes the fair feel more like a yard sale than an art show (even if it’s perfectly lovely on its own!)
Don’t overhang. Stick to your approved plan and make more sales.
Be nice! All of us - the fair organizers, your fellow exhibitors, our truly lovely staff - are heavily invested in each fair. There are good times, down times, and in-betweens, but we’re all here to help you sell art and have a great time doing it. When we all work together, everyone benefits! :)
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It is every exhibitor’s responsibility to collect and remit sales taxes to the local government. For the most up to date info we recommend using A.I .search inquiries for local government tax rates and remittance.
OR
Our partner Cohart is an Artist P.O.S. system which also collects and remits sales tax on. your behalf.
We highly recommend them and use them as artists ourselves. (We are happy to answer any questions you might have).
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CHATGPT > CURRENT INFORMATION ON NYC SALES TAX
1. Register for a Certificate of Authority (Required)
Any vendor coming into NYC to sell goods must obtain a Certificate of Authority before making sales.
Important rule:
The application must be submitted at least 20 days before the event or first sale.
Without this certificate, the vendor cannot legally collect sales tax or operate as a vendor in New York.
Registration is done through New York Business Express.
2. Temporary or Event Vendors Must Also Register
Even if the vendor is:
Selling at a festival
Operating at a street fair
Selling at a conference or trade show
Running a short-term pop-up shop
they are still required to register with the state and collect tax.
New York specifically regulates “temporary vendors”.
3. Charge NYC Sales Tax on Taxable Sales
For sales made in New York City, vendors must charge the combined rate:
8.875%
Breakdown:
4.00% New York State
4.50% New York City
0.375% Metropolitan Commuter Transportation District
Tax is based on the location where the customer receives the product.
4. Provide Receipts Showing Sales Tax
Invoices or receipts must:
Show the sales price
Show sales tax as a separate line item
Show the total amount paid
5. File Sales Tax Returns After the Event
After the sales period, vendors must file a return with the
New York State Department of Taxation and Finance.Most temporary vendors will file:
Quarterly sales tax return
Even if little or no tax was collected, a return may still be required.
6. Keep Records
Vendors must maintain records of:
Total sales
Tax collected
Exempt sales
Copies of receipts
These records must be retained in case of audit.
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Our recommendations in this guide regarding the import of artworks to the United States should be only one source of information for you.
Anything we say in this regard is a recommendation and not a fact to be relied on as we are not and cannot be US customs experts.
Artists from outside of the US need to provide all information to have their shipments cleared for delivery. International exhibitors will be able to get their shipments cleared by filling out a U.S. Customs and Border Protection (CBP) Form 5106.
This allows you to import goods into the US even if you do not have a US tax id or society security number.
WE HIGHLY RECOMMEND CONTACTING A LOCAL CUSTOMS BROKER. They are affordable and will answer all your questions with up to date information.
USING our point of sales partner COHART:
Cohart is optional, but very useful, especially for international exhibitors.
Every artist must collect sales tax and remit to DC government sites. Here are a few other important things artists need to know:
For payments, Cohart processes everything in USD, so artists need to make sure their banks accept USD transfers. Cohart will need artists international wire details for sending their earnings.
On the paperwork side, artists need to fill out a W-8BEN form for US tax purposes - Cohart can help walk artists through this!
Check with a local tax advisor in your home country about tax reporting requirements for their income earned through the Cohart platform. Different countries handle this differently, so it's good to be clear on artists local obligations.
Recommended research:
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Your feet > stools > chairs...in that order. Being at your buyers’ level and ready to engage is best.
Gather your potential clients’ info! When someone loves your art, let’s not leave it at that. Get their name and most importantly their email address for your newsletters + direct reachouts. You can expand your base quickly, and easily make 30-70% more sales per fair this way.
Changing out (unsold) art is almost always a bad idea. If you don’t sell your piece de resistance on day 1 or 2, don’t panic! It’s best to stick with your approved plan throughout. Clients come early in the weekend, see art they love, and want to see it again – and quite possibly buy it – when they return later. This is especially true with high priced art.
🎊 WHAT’S AT THE FAIR 🎊
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FOOD
There will be a coffee and food vender on site.
We will also offer snacks, fruit, and water in the best space we can find in the venue. Please understand that we spend a great deal of our budget on promoting the show which limits the complimentary food we can offer.
STORAGE
Storage for extra artwork will be available in a first come first serve basis. There will be room for your work :) At the moment there is not extra or advanced reservation storage to purchase.
The Packing Station
We offer a complimentary packing station for artwork sold at the fair.
You can either escort your new collector here or send them over with their new artwork and our packing specialist will lightly wrap the art for safe transport to its new home! The wrapping offered at the Packing Station consists of bubble wrap and kraft paper for “walk-out” level packaging. For more delicate works or those in need of specialized wrapping, you may either provide your own supplies or use the station to wrap the artwork yourself. Please note: our packing station and materials are for sold artwork only. -
The Superfair Team is hard at work finalizing the additional programming at the fair. This will include panels + talks, immersive installations + experiences, and other fun additions to the fair weekend.
Programming will be posted to the Superfair Ticketing page when finalized.
🗽 While in NYC 🍕
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Coming Soon !
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Tools + ladders will not be available to borrow. If you do need to run to the hardware store or convenience store, below is a list of nearby locations.
Also, be sure to make good friends with your booth neighbors who will likely be kind enough to lend you what you need :)
ART SUPPLY AND HARDWARE
Blick Art Supply - 41 Flatbush Ave, Brooklyn, NY 11217
Bruno’s Hardware - 95 Court St, Brooklyn, NY 11201
🤔 FREQUENTLY ASKED QUESTIONS 🤔
PLEASE REVIEW THOROUGHLY BEFORE WRITING THE SUPERFAIR TEAM!
PLANNING FOR THE FAIR
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You may load in later, but not earlier than your designated load in time. Your walls will likely not be constructed yet and the work zone must be clear of anyone who is not working on the walls.
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Bringing Help?
Upon check-in please inform us of the number of assistants you will have. (they may be professionally hired or friends and family).
Your assistants will be given a wristband for access to the venue throughout the weekend.
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8’ booths receive 1 light, 12’ booths receive 2 lights, 16' booths receive three lights, 20’ booths receive 4 lights and 24’ booths receive 5-6 lights. If you would like to add additional lighting to your booth, you may order more via the Booth Add-On Kit
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The walls will likely be 10ft high and painted matte white. In some instances the walls are 9ft high.
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Yes! We definitely encourage exhibitors to include limited edition prints in their booth as an easy impulse buy. These can be shown in a print rack like this one.
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We'd love it if you could but unfortunately our venues won't allow it. Our contractors have to paint all booths since they're the ones licensed and insured to do so. To have your booth painted a different color, please indicate on your Add-On Survey Form how many linear feet and which color.
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We don't allow any other floor coverings for safety and curatorial reasons.
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Furniture must be rented through our Booth Add-On Kit, and we do not allow just any outside chairs or tables for curatorial and logistical consistency.
The only exception is that you may bring an Ikea Lack or Knarrevik small side table in black or white.
Or, please alert us to any medical requirements you may have.
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Print racks are allowed, and encouraged! Having affordable prints available is a great way to cultivate new Millennial and Gen Z collectors, specifically. A standard print rack is best.
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The chairs and tables you order will be distributed to your booth before the start of the fair on the day of the opening. Additional lighting, custom color wall paint, and power outlets will all be ready in your booth by the time you check in.
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No, a vendor permit is not required.
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Check Your Country’s Export Laws – Some countries have regulations on exporting artwork, especially for cultural heritage pieces. Verify what’s required for legally shipping or carrying your art abroad.
No Commission Taken – The fair does not take any commission on sales. Artists handle their own pricing, transactions, and taxes.
Selling Artwork in the U.S. – Research your country’s tax and legal requirements for selling in the U.S. Some artists may need an ITIN (Individual Taxpayer Identification Number) or be subject to specific tax obligations.COHART - Consider our partner Cohart, who are experts at assinting out international exhibitors sell their work.
Shipping Artwork – If shipping, coordinate with a reliable service like FedEx or DHL. Arrange for local pick-up and confirm customs requirements for temporary art imports.
Bringing Artwork in Luggage – Many artists bring smaller works in their suitcases. Be prepared to declare your artwork at customs and check any import duties or paperwork needed.
Handling Transactions – Consider how you will accept payments. U.S. buyers commonly use credit cards, PayPal, Venmo, or Zelle. International artists may need a payment processor that works globally.
Pricing in USD – Clearly list your prices in U.S. dollars to avoid confusion and ensure smooth transactions.
Customs and Duties – If selling work in the U.S., check if any import duties or taxes apply. Some artworks may be duty-free, but requirements vary.
Plan for Return Shipping – If pieces don’t sell, make a plan to either ship them back or store them with a local contact. Pre-arrange return labels if needed.
Local Transport & Logistics – If you need to move large pieces within the U.S., look into renting a van or using a local art handler.
WEEK OF THE FAIR
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Congrats! If the buyer wants to take the piece immediately, you can have the piece wrapped at our complimentary packing station (can be located in the fair brochure). Please also be sure to add the artwork information to the log included at the station, and give the buyer an exit sticker so security knows to let the person out with the piece.
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Yes! It is your responsibility to collect and remit sales taxes from your sales.
Refer to the rules listed above which recommends the use of our partner Cohart. Among many other offerings for artists, they also collect and remit the sales tax you’ve collected through every sale.)
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The fair’s hours and programming are designed to bring buyers to the fair and to your booth, so the short answer is a resounding yes! However, if you want to take a quick break + bite, just ask your neighbor to watch your booth (be sure to give them your phone number so buyers can contact you!)
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The collector should come directly to your booth! We recommend telling the buyer to return to the fair towards the end of the day on Sunday so that new visitors get to see the full breadth of your work, and also see what did sell (this creates a psychological imperative to purchase). If the collector has a multi-day pass, they'll be able to return; if they're on a day pass, please reach out to an on-site Superfine team member and we'll add their name to an "aller-retour" list so they can return to pick up the work.
📂 ASSETS FOR YOUR USE 📂
At this link you can find logos which can be used for your own promotional purposes:

